Sensex | Nifty
Jan 06,09 10:01 
Pr: 10275.6  Cur: 10290.92  15.32  0.15% 
 Advances: 16 | Declines: 14
Zoom 
Quotes NAV News Video
UTVi Logo
 Tuesday, Jan 06, 2009 Updated 10:08 IST
You are a guest user Register | Sign In
Opinions » Blogs  
  Industry has to win trust... and hearts  
  16 Comments | Post Comments
Monday, 01 Sep 2008 at 20:09 IST
 
     
 
Comment Email Article Print Article Share
 
 

Ten days after I first flew to Kolkata to report on what the Kolkata press is calling the Seige of Singur, there's a hint of fever on my brow. The crew and I have been working non-stop for what seems like weeks. There is distinctly a cold coming....
 
But the woman on the makeshift dias outside the Tata Nano plant seems undeterred. She seems neither tried nor ready to give up. What makes some politicians so resolute and some others so accomodating? Could it be their causes?
 
There is no doubt that Mamata Bannerjee is today Kolkata's most hated politician. In the last few days, wherever I have gone and whoever I have met have abused and abused her with venom...
 
Yet, when the middle class abuse with such passion, usually there is more than one side to that story. No one in Kolkata seems to understand what land means to a farmer. They cannot, and perhaps it is too much to ask, seem to comprehend that there is more to the issue than the machinations of one "mad" politician.
 
Could it be that none of them have ever been to Singur?
 
There are lessons that Singur can teach all of us who live and despair in the city. It can teach us how out of touch we are with the realities a few kms away from us.
 
Today, the sneeze of Singur and Nandigram seems to be spreading. I went deep into the villages of Dankuni today. I was returning to Dankuni after 13 years. Once upon a time, my old school in Kolkata used to have a branch there. All that no longer exists... but the buzz now-a-days in Dankuni is a 4,840-acre industrial township that DLF wants to build there. The total worth of the project is a mammoth Rs 33,000 crore.
 
As it so happens, there's huge opposition to the project from the poor farmers who live here. It always amazes the rich when the poor refuse to industrialise. Why not, we ask. How can you be so stupid?
 
And yet, when we speak of new jobs for the people who live there, think about what we really mean - jobs like cleaners, sweepers, peons, perhaps security. Very few get the right kind of training to get real jobs - jobs with dignity, jobs that they would be happy with.
 
Of course, this is not entirely true. Jamshedpur, where I was born, is a great example of how industrialisation can change thousands of lives. How one company can be the benchmark of changing the face of a town - so much so that the town comes to be called Tatanagar.
 
So, what is going wrong now?
 
Part of the problem is lack of information. The overwhelming impression in the Bengal hinterland is that most people whose land would be taken have never been really told how they will benefit from this.
 
Even in Dankuni, part of the problem is that very few people know what will happen to them when the land is taken away. Also, over the years, a sense of mistrust has grown among the rural heartland about modern industry and the monied class, which is what people like Mamata Bannerjee and Mayawati exploit.
 
Why has this happened? Perhaps, its inevitable in a fast changing country where the rich are getting richer and the poor, poorer.
 
The point that needs to be made now is that industry must make a special effort - not merely to win or gain land, but also gain trust and hearts. No business can survive in the 21st century if it does not have inherent empathy towards the ecosystem in which it operates.
 
Business is not, cannot survive in isolation from the natural environment it inhabits.
 
And if that does not happen, the sneeze of Singur will cause many, many more colds.

 
     
 
Rate this Article
 
     
 
 
 
Industry has to win trust... and hearts
 
  Hindol Sengupta  
  About me | My Posts  
 
     
Post Your Comment
Comment :
Name :
City :
Email :
Verification : Type the text in the picture below
   
   
 
Sunil (Sep 07, 2008)
It takes all levels of people power to make huge strides that we need and if local people are given mineal jobs, that could be due to thier work experience but that will bring income into the household and thier kids will go to schools and colleges and get better jobs not only at TATA but other supporting parts companies.Our Bharat need to create ALL kinds of work and nobody should beashamed of any work.Work is Work.
Reply Report Abuse
aparna (Sep 06, 2008)
it is good utv please i want also give me one job for me
Reply Report Abuse
Gourab (Sep 04, 2008)
A very nice report. The main culprit is Mamata Bannerjee, but I think the on the bigger picture the main culprit is lack of Knowledge, ignorance.
Reply Report Abuse
Sumer (Sep 04, 2008)
jobs only as cleaners/sweepers? Please atleast you spread the right information. You can't be talking about poor farmers and fashion at the same time. Mr. Govind - send some sensible guy to the hinterland and not just bengalis. I am sure there are more intelligent bengalis in your organisation
Reply Report Abuse
Aman (Sep 06, 2008)
Lol. Agreee wholeheartedly!
Reply Report Abuse
Smarajit (Sep 04, 2008)
An excellent analysis. I agree that industry must focus on winning hearts and mind of people and not the land alone.Business cannot survive in isolation. Late JRD Tata took care to see the people first before settling down to businesses in his trips to Jamshedpur, enquire about welfare measures, and tree plantation and beautification. I lived in Jamshedpur for over 30 years, and seen JRD at work from distance. I did not find that 'mind' in next generation. Tatas must now shed off their shyness to meet and win people before they venture into a new projcet; else they will get trouble as happening for them all over India. A farmer knows that he has to nurture the soil first to reap the benefits of good crop. Look at the route first, then plant your Plant.
Reply Report Abuse
APARNA (Sep 06, 2008)
CAN I MAKE UR FRIENDSHIP IAM , I WANT DO SOME HELPING NATURE PLESE CONTACT ME 9248175385
Reply Report Abuse
s.gupta (Sep 03, 2008)
It is indeed a good thought that has been expressed by Mr.Sen Gupta.As far as Tata is concerned,it will definitely share the benifit to the people living in the surrounding.As I live in Jamshedpur and associated with Tata for the last 20 Years I know what Tata is.It is like the uncultured leaders &Amar Sing who will oppose Tata for their personal gain.I personally think that mamata should be socially boycotted because she has become the undisputed leader of the disputed and illeterate mass.
Reply Report Abuse
Smarajit (Sep 06, 2008)
Can you kindly elaborate the plights of "Adibashis" around Jamshedpur even after 1`00 years of existance of Tatas there? Can you pl. vouch the state of Jugsali municipality which is next to Tata's Notified Area authority administered Jamshedpur? Why? If Tatas were so sharing and caring, then how can areas around Jamshedpur are lagging? Yes, Tatas are better than many other Indian business House, but they are not saint!
Reply Report Abuse
K.SURYA TEJA (Sep 03, 2008)
IT'S VERY GOOD
Reply Report Abuse
AKHIL GOYAL (Sep 02, 2008)
GOOD BUT THE MENCE OF BUSINESS SO DEFRENT
Reply Report Abuse
AKHIL (Sep 02, 2008)
GOOD
Reply Report Abuse
sumedh1965 (Sep 01, 2008)
Is UTV sending this guy to cover Nandigram? Is UTV funding Mamata too? I used to respect UTV!
Reply Report Abuse
Sankar (Sep 01, 2008)
"Part of the problem is lack of information. The overwhelming impression in the Bengal hinterland is that most people whose land would be taken have never been really told how they will benefit from this." Hindol, is it only government's responsibility and and not yours as a journalist? Tell me in the cacophony of your favourite leader and the media how would one make out. Do not complain about lack of communication about benefits, as it has got drowned in chaos created by you. Hindol, go to class. Many years of fashion journalism is reeking through your blog. Stop it, I plead you. You should not make comments on what you do not understand. I would like to hear from the farmers very much. But intellectual m*********** has little value for us!
Reply Report Abuse
akhil goyal (Sep 02, 2008)
dear sir i think so that every person make a big business man. but if he is a hard worker and good speker. in business we find honesty and truth no compelsary any business man is well educated. but honasty is must in business we find attraceive persnalty
Reply Report Abuse
Smarajit (Sep 06, 2008)
Mr. Goyal, perhaps, it is the money that build the personality of businessman. You look around the ancillary business area, and U will find people are changing with success, success of making money. So, is the case with job, wher Chair makes the man and his personality. Even a farmer when become rich,many such in Punjub / Harianya develop good personality
Report Abuse
 
Business Quotient Quiz  
How well do you know your business? Take this quiz and put your gyaan to test
Investor Quotient Quiz  
Like the thrill of risk or prefer the contentment of guarantee? Take the test to know your investor type
Millionaire Dreams  
Want to become a millionaire? Calculate how much you need to set aside each year to save a million rupees